EU market-entry roadmap for products & services
Find your route to the EU market
Describe your product or service. We show the applicable EU requirements, the order of steps and the providers you may need.
If you already know what you need
Creating, reviewing and sending a request through ECP is free for applicants. ECP does not charge an applicant platform fee. If you hire a provider, you agree and pay for that provider's professional services separately.
What you get
Your route in four steps
Describe your product or service in one line. The roadmap puts the decisions, the evidence you need and the providers who can supply it in order.
- 01Define the scopeProduct, intended use, users and target EU markets.
- 02Map the requirementsLikely legislation, standards, documentation and testing.
- 03Identify who is neededLaboratory, certification or notified-body support where applicable.
- 04Prepare market entryRepresentation, registration and ongoing obligations.
Your answers determine the actual route. The roadmap explains why each step appears and where specialist confirmation is still needed.
See my route →FAQ
Before you start
Answers before you build your roadmap.
Is ECP free for applicants?
Yes. The roadmap, provider matching and creating, reviewing and sending a request are free, and no card is needed. ECP reviews every request before it goes out. ECP does not guarantee that a provider will reply or make an offer.
What may I still need to pay for?
The professional services of a provider you decide to hire, such as testing, certification, assessment or consulting. You agree the scope and price directly with that provider. AFINA services, such as EU representation, are separate paid services of the operator of ECP.
Do I need an account to use the roadmap?
No. Answer the questions and read your roadmap on the same page. You create an account only when you send a request to providers.
How accurate is this — can I rely on it?
The roadmap comes from a maintained rule base and shows the EU article behind each step. Use it to plan your route; a qualified provider confirms the final classification and assessment for your product.
What if I already know which provider I need?
Skip the roadmap — choose Testing, Certification, Notified Body assessment or AFINA services and describe what you need.
Is my answer data stored?
Your answers stay in your browser. We receive nothing until you act on a result, for example by starting a request.